Marketing strategy is an art and a science—and fundraising is a type of marketing. Part of the science is decoding what resonates most with your target audience so that they take a desired action. For donors, the action is giving a donation.
Effective strategy comes from integrating analysis of the most influential key performance indicators (KPIs) that have the highest impact on donor giving and prospect conversion.
Audits of donor behavior data, art design and copy messaging for all marketing channels (and how well they are integrated), branding and key target market messaging, and donor relations tactics, are essential to provide a holistic view of a fundraising program and guide strategic recommendations for implementation.