Case Study - Violence Intervention Program

Violence Intervention Program (VIP) works with children, women, and seniors who have experienced abuse or neglect. They wanted to improve results for their Year End Campaign and raise more funds for their programs. The new strategy incorporated a matching grant offer and Giving Tuesday special gift request amongst online and offline tactics. With the new approach and messaging, revenue increased 2.5 times from the previous year and new and lapsed donor response increased.